Loud crunching chip sounds can get in the way of watching a show on a low volume but Lay's is remedying this with a special plugin for Google Chrome. The plugin was created to detect the sound of crunchy chips, so that subtitles will automatically be activated while viewing videos.
Crispy Subtitles is the answer that snackers have been looking for, and it helps them to enjoy the snacks they love along the audio they're determined to hear. The team behind the plugin used artificial intelligence and fed it 178 hours of crispy
chip crunch sounds from around the world.
Those who love to watch videos with a bag of chips in hand will be able to download Crispy Subtitles from Lay’s, for free.