'Wet n Wild' is set to release a line of cruelty-free makeup brushes that provide an inexpensive alternative for conscious consumers. Many high-quality makeup brushes are made from animal hair because the natural imperfections that occur across the length of the hair allow for better product application. This company has found a way to mimic the feel of animal hair bristles without harming any living creatures in the process.
The new Wet n Wild cruelty-free makeup brushes are designed to offer a vegan-friendly alternative for beauty enthusiasts. The brushes features stark white handles and dip-dyed pink bristles. Instead of animal hair, the bristles are made from synthetic thermoplastic polymer complex. This material mimics the micro-breaks that occur in real animal hair, which ensures that cosmetics go on smoothly.
The new set contains 17 vegan brushes, which means there is a cruelty-free option for applying any type of product.
Cruelty-Free Makeup Brushes
More Stats +/-
Cosmetic Brush Cleaners
Makeup Brush Cleaners
Unconventional Makeup Brushes
Perpendicular Makeup Brushes
Haute Designer Cosmetics
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.