Non-profit organizations Kimono Hiro Inc. and Kimono Artisan Kyoto recently raised enough money to organize a crowdfunded fashion show. When it comes to ultra-niche events such as a kimono fashion show, it can be difficult to generate enough interest and funding to hold the event. These organizations used the power of the crowd to generate interest and save a dying art form.
Earlier this year, Kimono Hiro Inc. and Kimono Artisan Kyoto launched a Kickstarter campaign for their kimono fashion show. The organizations originally struggled to fund the project because of the reduction in the kimono market and the declining prevalence of kimono artisans. Using Kickstarter not only helped to raise awareness about the project, but it also helped the organizations raise the $50,000 needed to secure a spot at New York Fashion Week in February 2016.
The project demonstrates how new marketing strategies can be used to create awareness and interest about traditional art forms such as kimono design.
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