Non-profit organizations Kimono Hiro Inc. and Kimono Artisan Kyoto recently raised enough money to organize a crowdfunded fashion show. When it comes to ultra-niche events such as a kimono fashion show, it can be difficult to generate enough interest and funding to hold the event. These organizations used the power of the crowd to generate interest and save a dying art form.
Earlier this year, Kimono Hiro Inc. and Kimono Artisan Kyoto launched a Kickstarter campaign for their kimono fashion show. The organizations originally struggled to fund the project because of the reduction in the kimono market and the declining prevalence of kimono artisans. Using Kickstarter not only helped to raise awareness about the project, but it also helped the organizations raise the $50,000 needed to secure a spot at New York Fashion Week in February 2016.
The project demonstrates how new marketing strategies can be used to create awareness and interest about traditional art forms such as kimono design.
Key Themes Behind This Trend
- Crowdfunded Fashion Shows
- Crowdfunding is being used to save dying art forms like kimono design.
- Ultra-niche Events
- Ultra-niche events like kimono fashion shows can generate interest and funding through crowdfunding.
- New Marketing Strategies
- New marketing strategies, such as crowdfunding, can create awareness and interest about traditional art forms.
Where This Applies
- Non-profit Organizations
- Non-profit organizations are utilizing crowdfunding to save dying art forms like kimono design.
- Fashion Industry
- The fashion industry can leverage crowdfunding to support niche events like kimono fashion shows.
- Art and Design Industry
- The art and design industry can benefit from new marketing strategies, such as crowdfunding, to create awareness about traditional art forms.
