'NewsBreaker Live' Gives You Something To Do Before Movies Starts

 - Jun 27, 2007   Updated: Jul 18 2011
References: adage
MSNBC.com has come up with NewsBreaker Live, a new way to entertain yourself before the movie begins.  They have developed motion sensors that are placed throughout the theater that can tell which way the crowd is moving.  What’s the fun in that?  The crowd controls a ball and paddle like the ancient video game "Breakout." The goal is to break the wall of news on the screen provided by MSNBC.com.

Implications - Consumers in modern society are constantly looking for simple ways to entertain themselves. Products that feature a humorous aspect are attractive to those who don't have the time to enjoy certain things. Companies trying to increase their appeal could focus on this.