Hyperlinks are a fundamental aspect of the infrastructure of the Internet, but Croosing, a web marketing company, has designed a way to make those links more effective for businesses. Croosing has developed a new type of link, called a 'Superlink,' that promises to increase consumer interest in products with a completely new web experience.
While hyperlinks are ubiquitous, they are also somewhat limited. Clicking on a hyperlink slips users over to another page outside of the scope of the business, where their actions are far less predictable. Rather than leaving consumer behavior to chance, Croosing's superlinks put users' browsers on automatic, guiding them through several different pages related to the initial product. Businesses and marketers have complete control over their Superlinks, so they can set things like page destinations and even time spent on pages as they see fit.