Croosing's 'Superlinks' Take Consumers on a Curated Journey
Joey Haar — January 30, 2017 — Pop Culture
Hyperlinks are a fundamental aspect of the infrastructure of the Internet, but Croosing, a web marketing company, has designed a way to make those links more effective for businesses. Croosing has developed a new type of link, called a 'Superlink,' that promises to increase consumer interest in products with a completely new web experience.
While hyperlinks are ubiquitous, they are also somewhat limited. Clicking on a hyperlink slips users over to another page outside of the scope of the business, where their actions are far less predictable. Rather than leaving consumer behavior to chance, Croosing's superlinks put users' browsers on automatic, guiding them through several different pages related to the initial product. Businesses and marketers have complete control over their Superlinks, so they can set things like page destinations and even time spent on pages as they see fit.
While hyperlinks are ubiquitous, they are also somewhat limited. Clicking on a hyperlink slips users over to another page outside of the scope of the business, where their actions are far less predictable. Rather than leaving consumer behavior to chance, Croosing's superlinks put users' browsers on automatic, guiding them through several different pages related to the initial product. Businesses and marketers have complete control over their Superlinks, so they can set things like page destinations and even time spent on pages as they see fit.
Trend Themes
1. Enhanced Hyperlink Experiences - Croosing's 'Superlinks' offer a new web experience that guides users through multiple pages related to the initial product, increasing consumer interest and engagement.
2. Personalized Consumer Journeys - Superlinks allow businesses and marketers to have complete control over the browsing experience, enabling the customization of page destinations and time spent on pages.
3. Optimized Consumer Behavior - Croosing's Superlinks give businesses the ability to shape and direct consumer behavior, leading to more predictable and desired outcomes.
Industry Implications
1. Web Marketing - Superlinks provide innovative marketing solutions by transforming hyperlinks to create more engaging user experiences.
2. E-commerce - Superlinks offer e-commerce businesses an opportunity to enhance product interest and guide consumers through a curated journey.
3. Digital Advertising - The use of Superlinks in digital advertising enables marketers to have greater control over consumer behavior, leading to improved campaign results.
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