Sneaker care brand Crep Protect has launched a promotional video for its signature 'Crep Protect Cure Cleaning Kit,' in which a Crep Protect employee submerges a pair of $15,000 'Dior x Air Jordan 1's' into a bucket of Hershey's chocolate syrup.
After dunking the ultra-pricey kicks into 23-bottles worth of chocolate sauce, the Crep Protect employee is shown scrubbing the shoes down with 'Crep Protect Cure Cleaning Kit.' Of course, despite the copious amounts of chocolate covering the sneakers, they come out looking brand new thanks to the innovative cleaning product.
According to the company, the cleaning solution used in the kit is made from 98% natural ingredients, such as coconut water and jojoba oil. This means that sneakerheads do not need to worry that product will ruin their shoes with abrasive chemicals.
Image Credit: Crep Protect
Key Themes Behind This Trend
- Eco-friendly Cleaning Kits
- The use of natural ingredients in sneaker cleaning products presents opportunities for eco-friendly cleaning kits in other industries.
- Unconventional Brand Promotions
- Creative and unconventional brand promotions like submerging expensive sneakers in chocolate syrup can generate buzz and interest in products.
- Luxury Sneaker Care
- The market for luxury sneaker care products is growing as more consumers invest in high-end footwear.
Where This Applies
- Personal Care
- The popularity of eco-friendly and all-natural ingredients in sneaker care presents opportunities for similar products in personal care industries such as skincare and haircare.
- Luxury Fashion
- The growing market for luxury sneakers creates opportunities for niche cleaning products and services targeted towards high-end footwear.
- Food
- Collaborations between food and fashion brands like the Hershey's and Crep Protect campaign can lead to creative marketing opportunities for both industries.
