QSR establishments are beginning to offer more artisanal goods in order to satisfy shifting consumer preferences for tastes and flavors that are more rustic, which is what's at play with the new McDonald's Blueberry & Creme Pie. Available only for a limited time at select locations, the pie is a baked turnover that has been filled with a layer of blueberry and a vanilla-flavored cream within. The crust has been topped with coarse sugar in order to make it taste like a slice of homemade pie with every bite.
The McDonald's Blueberry & Creme Pie is available only for the summer and can be purchased individually or in pairs to satisfy patrons with a sweet tooth.
What's Driving This Trend
- Artisanal Fast Food
- Opportunity to create new flavors and tastes in fast food establishments to satisfy shifting consumer preferences.
- Limited-edition Offerings
- Offering limited-time products can create a sense of urgency and exclusivity amongst consumers.
- Upscale Convenience
- QSR establishments can incorporate more high-end products like handmade crusts and fresh fruits to complement their menu offerings.
Who This Affects Most
- Fast Food
- Fast food establishments can incorporate new flavors and tastes to keep up with changing consumer preferences.
- Bakery
- Bakeries can leverage the trend of artisanal and homemade flavors in their baked goods to attract more customers.
- Dessert
- The trend for artisanal and homemade flavors presents opportunities for dessert manufacturers to expand their product offerings.
