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The Hectic Nature of Creativity is Examined in Pluto’s Process Vid

 - Jan 23, 2014
References: hellopluto & laughingsquid
This creativity video shows us what a true artistic breakthrough looks like. The video tries to explain the creative process and in doing so exposes us to the whirlwind that is human creativity.

When the light goes off in one’s head, it’s a true time of clarity, but to get to that point is a whole different story. In this video by Pluto called Process, we see a man who is coming up with a creative idea. This premise is simple enough until trees start springing up out of nowhere and black sludge starts filling the room.

The visuals are amazing and it seems like almost every kind of shot was used in the making of this video. All of these come together to try and accurately represent the process behind coming up with that next great idea.