Lofty Social Media HQs

Pinterest's New Creative Workspace is in a San Fransisco Warehouse

Pinterest is a hugely popular social media site, but it's easy to forget that there must be a ton of people and a super creative workspace behind it all. The New York designers of 'All of the Above' were asked to create a new space for the popular pinboard site because the company had expanded so rapidly, it needed a new headquarters to accommodate a much higher volume of people.

This new San Fransisco warehouse responds to the tripling of Pinterest's employees with a 45,000 square foot space to serve as the workplace for 300 people.

Since the huge two-storey warehouse is spacious and industrial, the designers created small pockets to help create flexible areas for meetings, lunches, parties and physical spaces to serve as real-world pinboards for inspiration and idea-sharing.

Creative Workspaces
Creating flexible and inspiring workspaces to accommodate the growing number of employees.
Industrial Design
Utilizing spacious and industrial spaces for innovative office designs.
Physical Pinboards
Using physical pinboards for idea-sharing and inspiration in a digital world.

Where This Applies

Interior Design
Opportunity for interior designers to create innovative and flexible workspaces for companies experiencing rapid growth.
Architecture
Opportunity for architects to design creative office spaces in spacious and industrial buildings.
Office Furniture
Opportunity for office furniture companies to provide solutions for creating flexible and inspiring workspaces for employees.
SCORE
5.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 70%
Activity 88%
Freshness 8%

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