Lee’s Famous Recipe Chicken is bringing sweet and savory together in a tasty new way by serving up a new Chicken and Waffles with a side of Creamy Maple Sauce.
With its new Chicken and Waffles dish, Lee’s Famous Recipe Chicken aims to offer customers a taste of Southern comfort food. The new dish consists of two of Lee’s Famous Recipe Chicken breast strips, along with a perfectly toasted Belgian waffle that's crispy on the outside, but light and fluffy on the inside. The waffle also boasts a sweet coating and flavor burst crystals, which pairs perfectly with a side of the brand's proprietary Creamy Maple Sauce.
The new Chicken & Waffles dish is available now through September 19, 2021, at more than 50 Lee’s Famous Recipe Chicken restaurants.
Image Credit: Lee’s Famous Recipe Chicken
Key Themes Behind This Trend
- Maple-flavored Menu Items
- There is an opportunity for restaurants and food companies to incorporate maple flavors into more menu items.
- Sweet and Savory Combos
- The combination of sweet and savory flavors is increasingly popular, opening up opportunities for innovative dishes and products.
- Limited-time Menu Offerings
- Limited-time menu offerings can create a sense of urgency among consumers, driving sales and interest in a brand or product.
Where This Applies
- Restaurant Industry
- Restaurants can explore incorporating maple flavors into dishes to cater to the growing demand for unique, sweet and savory flavor combinations.
- Food Manufacturing Industry
- Food manufacturers can explore launching new products with maple flavor profiles, taking advantage of the trend towards sweet and savory flavor combinations.
- Limited-time Offer Industry
- Marketing firms and consultants can offer limited-time promotion plans that help companies drive sales and generate interest in their products and services.
