CRAV Grape Activists Threaten French President
Rose A. Valenta — May 25, 2007 — Social Good
References: sciencedaily & sciencedaily
A group of activists called the Regional Committee for Viticultural Action (aka CRAV) is giving French President, Nicholas Sarkozy, a monetary ultimatum – subsidize the distilling of surplus wine or feel its wrath. These terrorists of the grape have been known to hijack wine shipments and blow up government buildings.
I guess CRAV's motto is "French President's begin as grapes, and it's up to CRAV to stomp the cr_p out of them until they do something acceptable."
Implications - CRAV Grape Activists' demands included more money but it also stated that it wanted Europe to continue providing a subsidy for converting suplus wine into alcohol spirits. The activists point to a 1907 winemakers' uprising as part of their inspiration for the campaign. It will certainly be interesting to see how this plays out.
I guess CRAV's motto is "French President's begin as grapes, and it's up to CRAV to stomp the cr_p out of them until they do something acceptable."
Implications - CRAV Grape Activists' demands included more money but it also stated that it wanted Europe to continue providing a subsidy for converting suplus wine into alcohol spirits. The activists point to a 1907 winemakers' uprising as part of their inspiration for the campaign. It will certainly be interesting to see how this plays out.
Trend Themes
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Wine Activism — There is an opportunity for disruptive innovation in the wine industry by catering to the demands of wine activists.
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Government Subsidies — The demand for government subsidies in agricultural industries can become an innovative model for many industries.
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Wine Waste Management — The wine industry can look into innovative solutions to manage surplus wines and prevent it from turning into a terrorizing issue.
Industry Implications
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Wine Industry — The wine industry can use wine activism and subsidies as a model for diversification and expansion.
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Agriculture — Agricultural industries can learn from the demands for government subsidies and adopt an innovative approach to expansion and sustainability.
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Waste Management — Waste Management industries can look into the wine industry's surplus wine as an opportunity to innovate ways to reduce, reuse, and recycle waste.
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