Consumer preferences to know what is in their food and where it came from is increasing in tandem with a need for convenience, so the Craigs Creamery cheese products have been developed with this in mind. The cheeses are made through a partnership between eight New York area farms to ensure the utmost attention to quality, flavor and local production. The cheeses are made with milk that contains no added growth hormones and comes conveniently packaged in several different ways to accommodate different consumer lifestyle needs.
The Craigs Creamery cheese were explained by Dairy Farmers of America (DFA) Executive Vice President of Commercial Operations, Doug Glade, who said, "As a cooperative, we’re committed to responsibly producing milk and bringing high-quality dairy products from our family farms to family tables. With Craigs Creamery, consumers get to know where their food comes from and can have confidence it was sourced responsibly, which we know is highly important to today’s consumer.”
Key Themes Behind This Trend
- Consumer Transparency Trend
- Consumers want to know where their food comes from and this trend is increasing.
- Convenient Packaging Trend
- Convenient packaging options suit different lifestyles and this trend is growing.
- Partnered Farming Trend
- Partnered farming to ensure responsible production of high-quality dairy products is becoming more important.
Where This Applies
- Dairy Industry
- Dairy industry can benefit from increasing cooperation between local farms and incorporating convenient packaging options to attract modern consumers.
- Food Industry
- Food industry can leverage consumers' need for transparency by focusing on responsible sourcing of ingredients, helping to create an increasingly informed consumer base.
- Agriculture Industry
- Agriculture industry can promote and support partnerships between local farms to increase the production and sourcing of high-quality products.
