Craig Costello, aka KR or KRINK, street artist and founder of his handmade ink and spray company, recently painted the outside of The Museum of Image and Sound in Sao Paulo, Brazil as part of a new exhibit entitled 'Rojo Nova.'
Rojo is an open independent creative consortium with headquarters in Spain, Italy and Brazil that promotes and supports the contemporary arts; they couldn't have chosen a more contemporary artist than Craig Costello to give the museum a new look.
Key Themes Behind This Trend
- Urban Art
- Disruptive innovation opportunities include incorporating street art into urban design projects and creating interactive and immersive art experiences.
- Handmade Ink
- Disruptive innovation opportunities include developing sustainable, eco-friendly ink options for artists and exploring collaborations between ink makers and digital printing companies.
- Creative Consortia
- Disruptive innovation opportunities include creating global networks of artists and organizations to foster collaboration, cross-cultural exchange, and resource-sharing.
Where This Applies
- Art Museums
- Disruptive innovation opportunities include integrating technology and interactive elements into traditional art museum spaces to enhance visitor engagement and create unique experiences.
- Street Art Supplies
- Disruptive innovation opportunities include developing innovative packaging and sustainable materials for street art supplies, as well as exploring direct-to-consumer e-commerce platforms.
- Creative Collaborations
- Disruptive innovation opportunities include fostering collaborations between artists, brands, and organizations across different industries to create unique marketing campaigns and products.
