Sparkling water is incredibly popular and Aura Bora sets itself apart as a craft sparkling water brand that uses real herbs, fruit and flowers to flavor its formulas. The herbal, clean-label sparkling water products help to offer an alternative to mainstream seltzers—when Paul and Madeleine Voge began their search for soda alternatives, they found the market was "filled with mediocre flavors, tired branding, and artificial ingredients." After creating some simple concoctions with their SodaStream, the pair found that they could create amazingly flavorful combinations with real herbal extracts.
The first five varieties from Aura Bora are: Cactus Rose, Lavender Cucumber, Peppermint Watermelon, Basil Berry and Lemongrass Coconut, all of which are calorie-free, sugar-free and plant-based.
Image Credit: Aura Bora
What's Driving This Trend
- Craft Sparkling Water
- Craft sparkling water brands that use real herbs, fruit, and flowers to flavor their formulas are disrupting the market for mainstream seltzers.
- Clean-label Products
- The demand for clean-label sparkling water products made from natural ingredients is presenting a disruptive innovation opportunity in the beverage industry.
- Flavorful Combinations
- Creating amazingly flavorful combinations using real herbal extracts is an innovative approach that can differentiate sparkling water brands from their competitors.
Who This Affects Most
- Beverage
- Craft sparkling water brands that offer clean-label products have the potential to disrupt the mainstream beverage industry.
- Alternative Soda
- Craft sparkling waters made from real herbs, fruit, and flowers can provide a healthier and more natural alternative to traditional sodas.
- Plant-based
- The growing popularity of plant-based products can be extended to the sparkling water industry, presenting a disruptive innovation opportunity.
