Starbucks Hong Kong is Now Serving a Thai-Style Vegan Crab Cake Salad
Laura McQuarrie — November 10, 2021 — Lifestyle
References: greenqueen.hk
In collaboration with Green Monday’s food tech arm OmniFoods, Starbucks Hong Kong added a plant-based crab cake salad to its menu. Made with vegan crab from the OmniSeafood line, the meatless Thai Style New Crab Cake Salad shares a base of mixed lettuce leaves with pumpkin, red onions, tomatoes and fresh pomelo.
Although the new Starbucks Hong Kong x OmniSeafood meal is free from meat and dairy, the dressing that comes with the salad does contain fish sauce. This meal (without the dressing) appeals to vegan and vegetarian consumers, as well as a wider group of consumers who are now finding themselves open to plant-based eating.
Previously, Starbucks' Hong Kong menu has seen OmniPork dishes on the menu in collaboration with OmniFoods.
Although the new Starbucks Hong Kong x OmniSeafood meal is free from meat and dairy, the dressing that comes with the salad does contain fish sauce. This meal (without the dressing) appeals to vegan and vegetarian consumers, as well as a wider group of consumers who are now finding themselves open to plant-based eating.
Previously, Starbucks' Hong Kong menu has seen OmniPork dishes on the menu in collaboration with OmniFoods.
Trend Themes
1. Plant-based Seafood Alternatives - There is an opportunity for companies to create plant-based seafood alternatives that can improve sustainability and appeal to a wider consumer audience who are open to plant-based eating.
2. Collaborations with Food Tech Companies - Collaborating with food tech companies can help restaurants and food companies innovate and expand their plant-based menu options, improving sustainability and driving customer loyalty.
3. Plant-based Salad Menu Items - There is a growing demand for plant-based salad items on menus, appealing to vegan, vegetarian and flexitarian consumers.
Industry Implications
1. Plant-based Food Industry - The plant-based food industry presents a huge opportunity for companies to create sustainable and healthy plant-based seafood alternatives that appeal to a wider consumer audience.
2. Fast Food and Restaurant Industry - There is an opportunity for fast food and restaurant industry to collaborate with food tech companies to create innovative plant-based menu options that appeal to health- and environment-conscious customers.
3. Sustainable Food Industry - Collaborating with food tech companies to create sustainable plant-based food options can help improve the sustainability of the food industry and cater to the growing demand for plant-based alternatives.
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