3den sets itself apart as a co-working spa and a "third place" that serves as a place to work and unwind during the in-between moments of the day when the needs of the home or a workplace won't quite cut it. The space offers a range of amenities that can be accessed for 30 minutes for just $6.
Within the space, guests are able to book everything from nap pods to phone booths and showers and typically spend anywhere from 30 minutes to an hour and a half at 3den.
As well as selling a range of handy on-the-go products, 3den also gives brands the chance to gain exposure in various parts of the space—such as the complimentary skincare products, makeup remover, moisturizer and hand cream provided by Seed Phytonutrients in the bathrooms.
Why This Trend Is Growing
- Co-working Spas
- Opportunity to disrupt the traditional co-working industry by offering relaxation-focused amenities like nap pods and showers.
- Third Place Concept
- Disruptive innovation opportunity to create a new category of spaces between home and work that cater to people's in-between moments.
- Brand Exposure in Shared Spaces
- Opportunity to create shared spaces that benefit both the customers and the brands through the provision of complimentary products.
Industries Being Reshaped
- Co-working Spaces
- Co-working companies can disrupt the industry by offering relaxation-focused amenities.
- Hospitality Industry
- Hotels can create third place concepts in their lobbies to offer guests a place to work and unwind between meetings.
- Beauty and Skincare Industry
- Skincare and beauty companies can partner with co-working spaces to provide complimentary products for brand exposure and to offer customers added value.
