Electric bikes offer lots of benefits over cars or even mopeds and scooters, but the Cowboy bike aims to make electric biking more amenable to those who already bike on a regular basis. While pedal assistance is certainly a selling point, the bike is full of technological features that drastically up the convenience of the vehicle over a traditional, "analog" bicycle.
One of the most impressive parts of the Cowboy bike is its onboard navigation. The bike comes standard with a touchscreen at the center of the handlebars, giving riders the same mapping that drivers are accustomed to. That dashboard also tracks rider data to give users up-to-date, accurate information about how far they ride, what their average speed is, and more.
It wouldn't be unreasonable to think that such a tech-heavy bike would be a target for thieves, but the Cowboy bike also comes with remote locking and unlocking through the aforementioned dashboard, making it even more secure than a traditional ride.