The Cow Parade 2011 ad campaign shows exactly why the founders of this unique and international public art event chose to focus on the cow. Any other animal could have caused some serious consequences; namely, the death of the artist. Not to mention that the cow itself is a beloved and often revered animal all around the world.
Conceived and executed by Propague, an ad agency based in Brazil, the Cow Parade 2011 ad campaign centers around a lion, alligator and elephant as well as an unfortunate human soul who got a little too close to all three animals. Hilariously shocking, the Cow Parade 2011 ad campaign also portrays the overall fun and lightheartedness of the "world's largest public art event," as touted by Cow Parade's website.
The Cow Parade 2011 ad campaign was creative directed by Rogério Alves
Key Themes Behind This Trend
- Public Art Campaigns
- The shock value of the Cow Parade 2011 ad campaign shows there is room for more bold and creative public art campaigns.
- Humor in Advertising
- The hilarious and unexpected nature of the Cow Parade 2011 ad campaign points to an opportunity for more humor in advertising.
- Animal-focused Marketing
- The focus on animals in the Cow Parade 2011 ad campaign highlights an opportunity for more animal-focused marketing campaigns.
Where This Applies
- Advertising
- Opportunities exist in the advertising industry for more creative and humorous ad campaigns that embrace shock value.
- Public Art
- The Cow Parade 2011 ad campaign demonstrates the potential for public art to reach beyond traditional boundaries and elicit strong reactions.
- Animal Welfare
- The Cow Parade 2011 ad campaign raises questions around the use of animal imagery in marketing and advertising, presenting an opportunity for increased attention and advocacy for animal welfare.
