Covair is a watch company that caters to those of us who like to switch things up on our wrists. Its timepieces are unabashedly classic but come with interchangeable components that allow you to adapt to your surroundings seamlessly by swapping out faces or straps whenever you so desire.
Covair is currently operating a Kickstarter campaign. A pledge of $129 will secure you a base, two watch faces and three straps -- a significant saving on the expected retail price of $255 if and when this product hits the market.
These watches are perfect for people who would like to have different watch styles on hand to cater to different settings and occasions, but don't necessarily have the moolah to purchase several watches.
Why This Trend Is Growing
- Interchangeable Watch Accessories
- The trend of offering watches with interchangeable straps and faces provides an opportunity to disrupt the traditional watch industry by offering consumers more customization options.
- Direct-to-consumer Watch Brands
- The rise of direct-to-consumer watch brands like Covair provides a disruptive innovation opportunity to offer affordable luxury watches for the fashion-conscious consumers.
- Subscription-based Watch Services
- Subscription-based watch services can tap into the trend of interchangeable watch accessories by offering customizable watch collections that can be updated with new interchangeable components regularly.
Industries Being Reshaped
- Fashion Accessories
- The fashion accessories industry can capitalize on the trend of interchangeable watch accessories by offering more customization options and providing services for consumers to create their unique style.
- Crowdfunding
- Crowdfunding platforms can offer a disruptive innovation opportunity for watchmakers by providing a direct channel to fund new projects and test the market for niche watch products.
- Luxury Goods
- Luxury goods companies can disrupt the watch industry by adopting a direct-to-consumer model, offering affordable premium timepieces with interchangeable components and customization options.
