Highly Customizable Smartwatches

Sō Labs Introduces the Dynamic Layer 2 Collection

Sō Labs follows up their limited Layer 1 collection with the Layer 2 collection. The brand is known for its colorful and dynamic timepieces. Now, the latest range is full of custom options and features the signature triangular and circular shapes that the brand is known for.

Additionally, the day and date features are now functional and have an aesthetic look. All the days and dates corresponded with a different color -- this means that there are 217 color combinations. All of the watches in the Layer 2 collection are made with a 40mm case and Swiss SW220-1 automatic movement. It is rounded out by a domed sapphire crystal clear case back with a 10ATM and 20mm lugs.

Image Credit: S? Labs

Highly Customizable Wearable Tech
The introduction of the Layer 2 collection by Sō Labs highlights the growing consumer demand for personalized and aesthetically varied smartwatch options.
Color-coded Functionalities
The integration of 217 unique color combinations for day and date features demonstrates an innovative approach to combining functionality with visually appealing design.
Swiss Automatic Movements in Smartwatches
Incorporating Swiss SW220-1 automatic movement into smartwatches blends traditional high-precision craftsmanship with modern tech enhancements.

Industries Being Reshaped

Wearable Technology
The wearable tech industry benefits from advances in personalization and customization, as seen with Sō Labs' dynamic smartwatch designs.
Luxury Watchmaking
Luxury watchmakers can explore the integration of contemporary tech features, such as automatic movements and color-coded functionalities, into their designs.
Consumer Electronics
Consumer electronics see growing innovation waves through the blend of traditional watch craftsmanship with advanced technological features in smartwatches.
SCORE
2.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 23%
Activity 24%
Freshness 27%