Recession-Proof Romance Data

The 'Couponing on Dates' Infographic Gets Modern Love Rolling

The rules of first dates may not have changed too much in the last decade, but when it comes to using coupons on your first date, the 'Couponing on Dates' infographic is an eye-opener.

The graph reveals that 20% of the men surveyed have used coupons on the first date. For those who have a hard time saving up, this might just make your day. The study reveals that only 6% of the people from 18 to 34 would be offended if their date used a coupon. This is indeed a breath of fresh air for the guys who are broke.

Exactly 73% of the women said they would be open to going out again, even if their date were to use a coupon. People are getting modern with their thoughts on dating as 70% of singles even believe that using a coupon on your first date is a smart choice.

If you are going through a financial crisis, check out the Couponing on Dates infographic; just make sure your date is not part of the 6% who will be offended.

Couponing on Dates
The trend of using coupons on first dates is becoming more accepted, revealing opportunities for the coupon and dating industries.
Modern Dating Perception
Singles are becoming more open with their thoughts on dating, allowing for new ideas and innovations in the dating industry.
Financially-conscious Dating
The idea of saving money on dates is gaining traction, leading to opportunities for industries to cater to budget-conscious daters.

Sectors Adopting This

Couponing
There is potential for couponing companies to market towards the dating population, specifically with deals for first dates.
Dating
Dating companies can focus on creating campaigns that incorporate frugality and budget-consciousness into their marketing strategies.
Hospitality
There is potential for restaurants and other hospitality industries to create special deals and promotions for first-time daters using coupons.
SCORE
0.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 12%
Activity 5%
Freshness 8%

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