The New Cotton Candy Blizzard Puts a Chilly Twist on Candy Floss
Katherine Pendrill — June 3, 2016 — Lifestyle
References: dairyqueen & brandeating
With summer about to officially begin, Dairy Queen is rolling out its new Cotton Candy Blizzard. The chilly new treat updates a classic state fair confection by giving it a warm-weather twist.
The new Cotton Candy Blizzard is a frozen ice cream dessert that is just as colorful as real candy floss. The treat itself consists of vanilla soft serve combined with colorful pink and purple sprinkles. The dish is then finished with a sugary-sweet cotton candy topping. The treat is now listed as a 'fan favorite' by the chain, alongside other Blizzard flavors such as Chocolate Chip Cookie Dough and Turtle Pecan Cluster.
As temperatures begin to rise, this candy-flavored treat provides a sweet way to beat the heat.
The new Cotton Candy Blizzard is a frozen ice cream dessert that is just as colorful as real candy floss. The treat itself consists of vanilla soft serve combined with colorful pink and purple sprinkles. The dish is then finished with a sugary-sweet cotton candy topping. The treat is now listed as a 'fan favorite' by the chain, alongside other Blizzard flavors such as Chocolate Chip Cookie Dough and Turtle Pecan Cluster.
As temperatures begin to rise, this candy-flavored treat provides a sweet way to beat the heat.
Trend Themes
1. Candy-flavored Frozen Desserts - The trend of candy-flavored frozen desserts introduces new and exciting flavor combinations for consumers, creating opportunities for innovation in the frozen dessert industry.
2. Colorful Flavorful Fusions - The trend of combining colorful flavors in frozen desserts, like the Cotton Candy Blizzard, offers a unique sensory experience, encouraging experimentation and creativity in the frozen dessert market.
3. Novelty Twists on Classic Treats - The trend of putting a spin on classic state fair confections, such as cotton candy, by turning them into frozen desserts taps into nostalgia while offering a refreshing twist, presenting opportunities to revitalize traditional treats in the frozen dessert industry.
Industry Implications
1. Frozen Dessert Industry - The frozen dessert industry can explore new candy-flavored offerings to attract customers and drive innovation in their product lineup.
2. Confectionery Industry - The confectionery industry can expand into the frozen dessert space by creating candy-inspired flavors and toppings, catering to consumers looking for sweet indulgences in their frozen treats.
3. Food and Beverage Retail - Food and beverage retailers can capitalize on the popularity of candy-flavored frozen desserts by stocking a variety of unique and colorful options, providing customers with an exciting selection to choose from.
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