Cosmopolis, “a city inhabited by people from many different countries,” is the definition of Toronto, and the Cosmopolis Toronto photodoc project is trying to drive this idea home.
When you think of Canada and especially Toronto, you think multiculturalism. That is one of Canada's identities aside from hockey, beavers, polar bears and maple syrup.
Colin Boyd Shafer has set out to put faces to the cosmopolis idea. The project finds people from around the world that now calls Toronto home.
Colin takes two pictures. The first being a place in the city that makes them feel Canadian, and the second being an item that keeps them connected to their home country. There is also a short story about the place and the item chosen.
Though the faces seen around the city are different, it is often over looked that the people living in Toronto are not all born here.
What Makes This Trend Stand Out
- Multicultural Metropolis
- Opportunity for businesses to embrace diversity and cater to the needs of a multicultural customer base.
- Cosmopolis Toronto
- Potential for brands to position themselves as supporters of multiculturalism and celebrate Toronto's diverse population.
- Photodoc Project
- Innovative opportunity for photographers to capture the multicultural essence of Toronto and create meaningful visual narratives.
Sectors Adopting This
- Art and Photography
- Artists and photographers can explore and promote diversity through their work, capturing the essence of multiculturalism.
- Hospitality and Tourism
- Opportunity for hotels, restaurants, and tour operators to showcase the multicultural experiences and attractions Toronto has to offer.
- Marketing and Advertising
- Brands can leverage the concept of multiculturalism in their marketing campaigns to resonate with a diverse audience and build brand loyalty.
