Alleyoop's 'Pen Pal' is Modeled After a Multi-Color Retractable Pen
Laura McQuarrie — August 20, 2019 — Fashion
References: meetalleyoop & vogue
From markers that remove nail polish to lip crayons, a variety of cosmetics have taken cues from the design of popular writing utensils—including the Pen Pal from Alleyoop. The shape of the four-in-one click pen could easily be confused for a multi-color retractable pen but it works as a space-saving product for one's makeup bag.
Pen Pal helps to clear up a ton of space on the go, as it packs a Jet black eyeliner, Lit shimmer highlighter, Pout mauve lipliner and Grind, a coffee-colored eyebrow filler and eyeliner within its slim, nostalgic form.
Knowing that many consumers are looking to simplify their lives as a whole for more clarity and less overwhelm, brands like Alleyoop are offering space-saving, multi-tasking designs that are as versatile as they are affordable.
Pen Pal helps to clear up a ton of space on the go, as it packs a Jet black eyeliner, Lit shimmer highlighter, Pout mauve lipliner and Grind, a coffee-colored eyebrow filler and eyeliner within its slim, nostalgic form.
Knowing that many consumers are looking to simplify their lives as a whole for more clarity and less overwhelm, brands like Alleyoop are offering space-saving, multi-tasking designs that are as versatile as they are affordable.
Trend Themes
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Multi-tasking Beauty Products — Designing cosmetics with multi-purpose functions offers consumers convenience and space-saving options.
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Cosmetic Design Inspiration From Writing Utensils — Taking inspiration from everyday products like pens encourages creative designs in a market saturated with similar beauty items.
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Minimalist Beauty Products — Creating minimalist products with multiple purposes provides consumers with convenience and affordability in their beauty routines.
Industry Implications
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Cosmetics Industry — With growing demand for efficient and space-saving cosmetic products, brands can innovate by designing multi-tasking cosmetics.
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Stationary Industry — Collaborating with the cosmetic industry and utilizing product design inspiration from pens and markers offers unique design opportunities.
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E-commerce Industry — Online retailers can cater to the minimalist trend by offering multi-tasking beauty products to streamline and simplify their customers' beauty routines.
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