COS, the clothing and design brand, has put together a short film that shows off both its style and its playful attitude. The film, directed by Dutch artists Lerner & Sander, depicts six furniture designers playing a game of musical chairs with their own pieces.
The video is shot in a dizzying style that reflects the circularity of musical chairs. Rather than showing each of the rounds of the game in full, the camera continually pans in what feels like a never-ending circle. As the frame shifts, each round (with one less chair and one less designer) is skillfully and seamlessly blended together.
The designers in COS' musical chairs video hail from all around the world, including the Netherlands, Denmark, Germany, Britain, Korea, and Canada. Their outfits are all from the COS AW16 party collection.
What Makes This Trend Stand Out
- Short Films
- Exploring the potential of short films as a medium for creative storytelling and brand promotion.
- Playful Branding
- Utilizing playful and interactive elements in brand promotions to engage and entertain consumers.
- Circular Design
- Emphasizing circularity and sustainability in product design to reduce waste and environmental impact.
Sectors Adopting This
- Fashion
- Incorporating short films in fashion campaigns to showcase clothing collections and create a unique brand identity.
- Furniture
- Using interactive and visually appealing content such as short films to promote furniture designs and engage customers.
- Film Production
- Expanding the use of short films in advertising and brand promotion to provide innovative and captivating visual experiences.
