Gonzalo Piacentino is a talent graphic designer that has put together a series featuring corporate logos that have been redesigned and transformed into animated GIFs. The short clips depict the emblems in an array of gradient colors melting away till nothing is left.
Each of the logos begin as they are originally known, in a simple flat shape. From there Piacentino turns the logo into a three dimensional graphic that melts away before the viewers eyes as if it is made from a liquid, dripping substance. The logo drips until it fully disappears -- and then the animation starts all over again.
The artistic reinterpretation showcases how logos might look if they were branded in constant motion, rather than two dimensional as many famous ones currently are.
Key Themes Behind This Trend
- Animated Logos
- The redesign of static logos to animate and move in 3D, opening up new possibilities for brand engagement and expression.
- Interactive Branding
- Using animated or touch-responsive logo designs, brands can create conversations and emotional connections with users.
- Immersive Branding Experiences
- Innovative use of technology such as AR, VR, and IoT can help brands tell their stories in a more engaging and immersive way.
Where This Applies
- Graphic Design
- Opportunity to offer branding services that leverage animation and new technologies to create more engaging visual identities.
- Marketing and Advertising
- Opportunity to move beyond traditional logo design and explore interactive and immersive branding experiences to engage consumers in new and exciting ways.
- Tech and Media
- Opportunity to create software, apps, and media products that incorporate interactive logos or immersive branding experiences.
