The Pork Farms Coronation Pork Pie Marks the Occasion
Michael Hemsworth — April 7, 2023 — Lifestyle
References: pork-farms & talkingretail
The Pork Farms Coronation Pork Pie is being launched in the UK as a celebratory product for consumers to pick up in anticipation of The Coronation of The King and The Queen Consort.
Available through the end of May, the pie features a hot water crust pastry filled with seasoned pork for a delicious profile that's perfect for entertaining or on its own when watching the event itself. The pie is priced at £2.20 for a 295-gram serving and comes packaged in a Union Jack-covered wrapper to further enhance the patriotic nature of the product. The pie features 100% British pork ingredients.
Brand Director Jason Manley spoke on the Pork Farms Coronation Pork Pie saying, "The British favourite will easily be the crown jewel in any Coronation Weekend meal, and is perfect for afternoon teas, picnics, and ploughman’s boards. Established in 1931, we’re a brand that’s extremely proud of its British heritage and relies solely on British pork, so celebrating the coronation with the release of this limited-edition pork pie was the natural choice."
Available through the end of May, the pie features a hot water crust pastry filled with seasoned pork for a delicious profile that's perfect for entertaining or on its own when watching the event itself. The pie is priced at £2.20 for a 295-gram serving and comes packaged in a Union Jack-covered wrapper to further enhance the patriotic nature of the product. The pie features 100% British pork ingredients.
Brand Director Jason Manley spoke on the Pork Farms Coronation Pork Pie saying, "The British favourite will easily be the crown jewel in any Coronation Weekend meal, and is perfect for afternoon teas, picnics, and ploughman’s boards. Established in 1931, we’re a brand that’s extremely proud of its British heritage and relies solely on British pork, so celebrating the coronation with the release of this limited-edition pork pie was the natural choice."
Trend Themes
1. Limited-edition Food Items - A trend towards creating limited-edition food items for special occasions presents opportunities for food and beverage companies to capitalize on seasonal and event-based marketing.
2. Patriotic Packaging - A trend towards using patriotic packaging for food and beverage products presents opportunities for brands to enhance their customers' emotional connection and sense of national pride towards the product.
3. Event-specific Products - A trend towards creating event-specific products presents an opportunity for brands to capitalize on temporary spikes in demand and generate buzz around special occasions.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage limited-edition products and patriotic packaging to capture the attention of consumers and increase sales around cultural events.
2. Marketing and Advertising - The marketing and advertising industry can offer creative services to brands that want to develop event-specific products and packaging to stand out in a crowded marketplace.
3. Packaging and Labeling - The packaging and labeling industry can develop innovative design concepts for brands looking to create limited-edition products that celebrate special events.
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