As the commercial description states, Corona Asia wants you to "let the world wait" and discover new reasons to enjoy a refreshing beer each day with the Corona Calendar.
This drink-enticing calendar is a package full of 365 coasters, one for each day of the year, separated into boxes by month. Each one has an event or occasion to celebrate for that day accompanied by graphic images that are great for collecting. Don't rack your brain for an excuse to drink ever again when you have 365 reasons to take time out of your day and celebrate.
The Corona Calendar can be assembled on the wall as an exciting time tracker full of daily positive reinforcement.
What's Driving This Trend
- Celebratory Coasters
- Coasters are being used for more than just protecting table surfaces and are increasingly becoming a way to encourage celebration and engagement with consumers.
- Daily Occasion Marketing
- Brands are finding ways to incentivize daily engagement with their products by creating unique and fun reasons for consumers to use them every day.
- Product Packaging Innovation
- Brands are exploring unconventional ways to package their products, turning them into collectible, interactive, and engaging experiences for consumers.
Who This Affects Most
- Alcohol
- Alcohol brands can create engaging and interactive experiences for consumers by turning their products, such as coasters, into a daily celebration.
- Advertising
- Advertising agencies can create unique and fun promotional ideas, such as drink-enticing calendars, to incentivize daily engagement with brands.
- Consumer Goods
- Consumer goods companies can explore new ways to package their products, such as turning them into collectibles, to encourage brand loyalty and engagement.
