Celebratory Italian Espresso Drinks

The Starbucks Cordusio Celebrates the Brand's Expansion

The Starbucks Cordusio espresso drink has been announced by the brand as a new beverage that will be available this fall at participating locations around the world to celebrate its expansion into the Italian market.

The drink is named after the Piazza Cordusio in Milan where the brand recently opened the new Starbucks Reserve Roastery and consists of an extra espresso shot paired with steamed milk, mocha sauce and dusted with cocoa powder. This makes it an enchantingly Italian beverage that is sure to be a hit amongst coffee connoisseurs seeking a new alternative to enjoy this fall.

The Starbucks Cordusio espresso drink will be available only while supplies last at participating locations across the US, Peru, Europe and Mexico.

Image Credit: Starbucks

Italian Espresso Revival
Opportunity for coffee brands to introduce Italian-inspired espresso drinks that appeal to coffee connoisseurs seeking new alternatives.
Global Expansion Celebrations
Coffee chains can create special beverages to commemorate their entry into new markets and attract local customers.
Limited Edition Offerings
Coffee brands can create a sense of exclusivity and urgency by offering unique and limited-time beverages that are only available while supplies last.

Sectors Adopting This

Coffee/espresso
Coffee chains and independent coffee shops can capitalize on the trend by offering Italian-inspired espresso drinks on their menus.
Hospitality
Hotels and resorts can incorporate Italian espresso drinks into their beverage offerings to enhance the guest experience and differentiate themselves from competitors.
Retail/food & Beverage
Gourmet food stores and specialty coffee retailers can stock Italian-inspired espresso drinks to cater to consumers looking for unique and premium coffee options.
SCORE
4.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 37%
Activity 84%
Freshness 8%

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