HAVEN has unveiled its Spring-Summer 2022 collection, taking comfort to a new level by pioneering a special COOLMAX® material that keeps moisture at bay but also allows for optimal ventilation. The new HAVEN collection includes a COOLMAX® ‘Crew Shirt,’ ‘Solo Shorts,’ ‘Solo Pants,’ and ‘Engineer Cap,’ as well as the COOLMAX® linen Engineer Cap.
The COOLMAX® technology assures that the wearer's body temperature is low to prevent sweat from forming. Each piece has a practical aspect to it with buckles and hidden pockets for storage, but the collection’s intrinsically casual nature makes its pieces year-round favorites regardless of aesthetic.
With the summer seasons already approaching, many brands have developed temperature-regulating apparel to limit sweat production in the heat. HAVEN joins this list with its COOLMAX® technology. The collection is available on HAVEN’s website.
Image Credit: HAVEN
What's Driving This Trend
- Temperature-regulating Apparel
- Apparel companies are exploring new materials that can regulate temperature and moisture to keep customers comfortable and dry while wearing their products.
- COOLMAX® Technology
- The development of COOLMAX® technology is paving the way for new moisture-wicking and breathable fabrics that can offer a more comfortable wearing experience.
- Year-round Athleisure
- Clothing and accessory lines that prioritize comfort and practicality offer versatile pieces that can be worn year-round for enhanced comfort and functionality.
Who This Affects Most
- Apparel Manufacturing
- Apparel manufacturing has the opportunity to explore new materials and technologies to create more comfortable and practical clothing and accessories for customers during different seasons.
- Sportswear and Athletic Apparel
- The integration of temperature-regulating fabrics like COOLMAX® technology offers major opportunities for sportswear and athletic apparel companies to enhance the performance and comfort of their products.
- Outdoor and Adventure Gear
- Outdoor and adventure gear companies have a prime opportunity to develop temperature-regulating and moisture-wicking products to enhance the comfort and functionality of their gear for users in different weather conditions.
