The Cool & Collected Jacket from Lululemon is a new style that not only provides a comfortable, relaxed fit, but also odor protection technology so that the jacket can be worn more frequently between washes.
The jacket is offered in three colors (Black, Sea Breeze and Heathered Space Dyed Nimbus) and a soft and naturally breathable cotton terry fabric that's treated with Lululemon's No-Stink Zinc Technology, powered by zinc pyrithion—as it describes, "No-Stink Zinc is an invisible technology that stops the growth of odor-causing bacteria on the garment."
Some of the other noteworthy features of the new athletic jacket include that the style has secure storage solutions for all of one's on-the-go essentials, as well as a dedicated media pocket that's perfect for taking a mobile music player on the run.
What Makes This Trend Stand Out
- Odor-reducing Technology
- Disruptive innovation opportunity: Develop new materials or treatments that eliminate odors in various applications beyond athletic wear.
- Extended Wear Between Washes
- Disruptive innovation opportunity: Create products and services that promote extended use and reduce the need for frequent washing.
- Functional Storage Solutions
- Disruptive innovation opportunity: Design innovative storage solutions for on-the-go essentials in different industries.
Sectors Adopting This
- Athletic Apparel
- Disruptive innovation opportunity: Integrate odor-reducing technologies and functional storage solutions into a wide range of athletic apparel products.
- Textile Manufacturing
- Disruptive innovation opportunity: Develop fabrics and treatments with odor-resistant properties that can be applied to various textile-based products.
- Outdoor Gear
- Disruptive innovation opportunity: Incorporate odor protection technology and functional storage solutions into outdoor clothing and equipment.
