If you don't have a store location, why not just drop a big box of cargo and call it a store? A Japanese store, Uniqlo, will be opening the first 'Container Stores' in NYC this Labor Day weekend.
"As a precursor to the October opening of Uniqlo's 36,000-sq.-ft. flagship in SoHo, the container stores will operate every weekend until the flagship opens. The exterior of the container stores is made from corrugated metal, while the inside is fitted with shelves." - Dave Pinter on PSFK
Uniqlo Drops Stores in NYC
1. Container Stores - Using repurposed cargo containers as retail locations for a unique shopping experience.
2. Pop-up Retail - Creating temporary retail locations to generate buzz and test new markets.
3. Minimalist Design - Designing stores with simple, utilitarian aesthetics to focus on the products being sold.
1. Retail - Adopting unconventional store designs to differentiate from competitors and create memorable brand experiences.
2. Shipping and Logistics - Repurposing shipping containers for alternative uses, such as pop-up retail locations.
3. Architecture and Design - Incorporating creative and sustainable design concepts into retail space to attract environmentally conscientious consumers.