The Container Store Launches New 'Preston' Home Line
Niko Pajkovic — November 1, 2022 — Art & Design
References: containerstore & finance.yahoo
The Container Store, a specialty retailer specializing in organizing products, custom spaces, and in-home services, has officially introduced an all-new range of products called Preston, as well as a new architecture for its custom spaces offering.
As part of the new launch, Container Store Custom Closets will now be renamed Container Store Custom Spaces. The name change is meant to indicate that the brand is now offering products and services beyond closets. In fact, they will now offer help to three home areas: Living Spaces, Closet Spaces, and Garage Spaces.
“I am so proud of how we have reimagined our thriving Custom Closets business and believe our fresh approach will have a significant impact on the way consumers interact with us moving forward. We have always offered custom spaces for every area of the home, but now we are clearly communicating and demonstrating the breadth of our offering in a way to better serve our customers," said Chief Marketing Officer of The Container Store, Melissa Collins.
Image Credit: The Container Store
As part of the new launch, Container Store Custom Closets will now be renamed Container Store Custom Spaces. The name change is meant to indicate that the brand is now offering products and services beyond closets. In fact, they will now offer help to three home areas: Living Spaces, Closet Spaces, and Garage Spaces.
“I am so proud of how we have reimagined our thriving Custom Closets business and believe our fresh approach will have a significant impact on the way consumers interact with us moving forward. We have always offered custom spaces for every area of the home, but now we are clearly communicating and demonstrating the breadth of our offering in a way to better serve our customers," said Chief Marketing Officer of The Container Store, Melissa Collins.
Image Credit: The Container Store
Trend Themes
1. Customized Home Spaces - More retailers will start expanding their product lines for home organization, offering the customization of living spaces, closet spaces, and garage spaces.
2. Multi-functional Household Products - There will be more demand for furniture and home decor that can cater to various functions and accommodate all three home areas: living, closet, and garage spaces.
3. Digital Solutions for Home Organization - Companies will start investing more in developing digital solutions such as apps and software programs for storage management, usage tracking, and space optimization.
Industry Implications
1. Home Furnishings - Home furniture retailers should look into designing and marketing products that offer multi-functional capabilities and storage solutions for all three home areas: living, closet, and garage spaces.
2. Home Improvement - Home improvement stores will start investing more in digital solutions such as apps and software programs for storage management, usage tracking, and space optimization.
3. Interior Design Services - Interior designers will need to expand their services to cater to personalized home organization solutions for clients that encompass all three home areas: living, closet, and garage spaces.
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