Fashion imprint Union is preparing to open a new store in the bustling city of Osaka and taps the help of Wasted Youth to create a special limited collection to honor the occasion. The duo delivers an exclusive new range that is inspired by youth and skate culture throughout.
The latest looks highlight Union's ambiguous Frontman logo that came into fruition last year during the brand's 30th anniversary. It is seen detailing a selection of light blue tees and grey-tonal cordless hoodies. Accompanying this is a custom hand-drawn co-branded touch that rests right above the chest section. The lookbook is shot in Osaka and features Wasted Youth team riders Taro Sakai, Red Suematsu, and Issei Mori.
Image Credit: Taro, Wasted Youth, Union
What's Driving This Trend
- Limited Store-opening Apparel
- The trend of releasing special apparel collections for the opening of a new store is an innovative way to celebrate and generate buzz.
- Youth and Skate Culture-inspired Clothing
- Designing clothing collections inspired by youth and skate culture creates a niche market and appeals to a specific demographic.
- Custom Hand-drawn Co-branded Apparel
- Creating custom co-branded designs for apparel adds a unique touch and can increase brand recognition and customer loyalty.
Who This Affects Most
- Fashion Retail
- Retailers can take advantage of the trend of limited store-opening apparel to celebrate and promote the opening of new stores and increase foot traffic.
- Skateboarding
- Skateboard apparel companies can target the youth and skate culture market by designing clothing collections that reflect their interests and style.
- Graphic Design
- Graphic designers can expand their portfolio by creating custom co-branded designs for apparel and other products, offering a unique and personalized service to clients.
