Who would have ever thought that the world collective of consumer communication manipulators would find another way to quench that never ending thirst for consumer insight. Ad agency, Arnold Worldwide, has taken focus-groups and gaining this "insight" to another level by conducting MRI brain scans of consumers to guage their reaction to certain imagery. An ingenious approach to developing creative strategy for one of Arnold's liquor clients.
Further increasing the scientific and technological approach to marketing, this approach definitely is a step closer to granting the typical marketer's wish as he/she deciphers focus group findings and analyze consumer behavior: "I wish we could just read their minds...."
Well, it looks like we're getting close....
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The Ultimate Focus Group
- By: Style MomJan 24, 2007