Softubes' Console 1 MKII Mimics a High-End Analog Device
Riley von Niessen — February 19, 2019 — Tech
References: softube
Softube, a leader in the audio industry, created the Console 1 MKII -- a Swedish-designed hardware controller for tactile use over the industry's growing digital software. The build mimics a premium analog console with a durable steel body, as well as solid knobs and buttons.
As the second iteration of this controller, the MKII version provides a few slight updates to the orginal's layout, build and price. Working with every major digital audio workstation on the market, Console 1 controls over 70 different software plugins to expand the tools available and speed up the user's workflow.
Retailing for $709 CAD, the Console 1 MKII offers an affordable hardware alternative to typical analog audio gear. Participating dealers can be found through Softubes' website.
As the second iteration of this controller, the MKII version provides a few slight updates to the orginal's layout, build and price. Working with every major digital audio workstation on the market, Console 1 controls over 70 different software plugins to expand the tools available and speed up the user's workflow.
Retailing for $709 CAD, the Console 1 MKII offers an affordable hardware alternative to typical analog audio gear. Participating dealers can be found through Softubes' website.
Trend Themes
1. Tactile Hardware Controllers - The rise of tactile hardware controllers provides an opportunity to bridge the gap between traditional analog equipment and digital software.
2. Expansion of Digital Software Tools - As the industry's major digital audio workstations grow, software plugin developers have an opportunity to stand out and differentiate themselves by working with tactile hardware controllers.
3. Affordable Analog Alternatives - Hardware controllers like Softube's Console 1 MKII offer an alternative to expensive traditional analog equipment and provide an opportunity to disrupt the audio industry's existing pricing models.
Industry Implications
1. Audio - Hardware controllers like Softube's Console 1 MKII have the potential to disrupt the audio industry by providing an affordable and tactile alternative to traditional analog equipment.
2. Software Development - As software plugins become more integrated with tactile hardware controllers, developers have an opportunity to differentiate themselves and gain a competitive edge in the market.
3. Consumer Electronics - As tactile hardware controllers become more prevalent in the audio industry, consumer electronics companies have the opportunity to expand into this market and offer alternative options to customers.
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