If conscious consumerism is important to you -- that is using your dollars to vote for brands and products that are ethical and are aligned with your values -- this app is one you definitely need to check out. Glia matches customers with local businesses that are compatible with their economic, political and social beliefs. This helps you to only shop at places you can support on a moral level while supporting the local economy.
Through the Glia app, users create profiles that reflect their values (which are determined in a simple poll). Glia prioritizes the causes you feel strongly about, so you can also avoid lining the pockets of those who work against the issues that matter to you.
What Makes This Trend Stand Out
- Conscious Consumerism
- Opportunity to develop apps or platforms that connect consumers with ethical brands and products.
- Matching Algorithms
- Disruptive innovation opportunity in creating algorithms that match consumers with businesses based on their economic, political, and social beliefs.
- Local Economy Support
- Potential for businesses to create apps that promote and support local businesses aligned with consumers' values.
Sectors Adopting This
- Technology
- Innovative technology solutions can be developed to help consumers make informed ethical shopping choices.
- Retail
- Retail industry can benefit from apps or platforms that connect consumers with ethical brands and local businesses.
- Marketing and Advertising
- Opportunity for marketing and advertising agencies to help brands promote their ethical practices and connect with conscious consumers.
