Markem-Imaje built 'CoLOS 2D Activate' and 'CoLOS 2D Engage' as SaaS systems for CPG and FMCG manufacturers, with consulting support that checks production setups and coding workflows. They help companies prepare for GS1 Sunrise 2027 while turning package codes into digital touchpoints.
The software handles both fixed and dynamic GS1 Digital Link QR codes, giving teams one place to manage packaging data and consumer-facing links. That matters because the same code can move from checkout to traceability to tailored content, instead of acting like a last-minute label added at the end of production.
For brands, this means connected packaging becomes a planned part of operations rather than a bolt-on marketing layer. The consulting review and roadmap also help teams spot process gaps early and decide where investment is needed before broader QR programs take shape.
Image Credit: Dover
Why This Trend Is Growing
- Connected Packaging Operations
- Packaging workflows are shifting toward integrated digital systems that turn every code into a managed data asset across retail, traceability, and consumer engagement.
- GS1 Digital Link Readiness
- Standardized QR adoption is creating room for platforms that simplify compliance while enabling brands to repurpose packaging codes for richer product experiences.
- Saas Coding Infrastructure
- Cloud-based coding tools are emerging as a scalable foundation for manufacturers seeking centralized control over dynamic product data and packaging interactions.
Industries Being Reshaped
- Consumer Packaged Goods
- CPG brands can use digital packaging systems to connect production accuracy, shopper engagement, and supply chain visibility through a single package code.
- Fast-moving Consumer Goods
- High-volume FMCG environments benefit from operational platforms that make code management faster, more adaptable, and more valuable beyond checkout.
- Packaging Technology
- Packaging technology providers are positioned to expand from equipment and labels into data-driven services that support compliance, analytics, and connected product ecosystems.
