Concrete-Crafted Writing Utensils

These 22Studio Concrete Writing Tools Have a Brutalist Design

These concrete writing tools have been designed by 22Studio as a range of Brutalist-inspired stationery accessories that will bring a rugged touch to the simple act of jotting down notes.

The collection of writing utensils includes ballpoint pens, fountain pens, rollerball pens, sketch pencils and a mechanical pencil, which are all characterized by their concrete exterior. This helps to give the accessories a durable feeling in the hand and give them a more distinct sense of purpose when being used to sign documents or perhaps even write a person's novel.

The 22Studio concrete writing tools are built to last a lifetime and are durable enough to be passed down through generations, which makes them more of an investment in tradition than just a simple pen or pencil.

Concrete-crafted Accessories
Opportunity for companies to explore the use of concrete in different consumer products and accessories.
Brutalist Design Trend
Potential for designers to incorporate brutalist-inspired aesthetics in various industries, such as furniture, architecture, and home decor.
Durable and Timeless Products
Opportunity for brands to create products that are built to last and can be passed down through generations, emphasizing sustainability and longevity.

Industries Being Reshaped

Stationery and Writing Tools
Companies in the stationery industry can explore incorporating concrete as a material in their product lines, offering unique and durable alternatives to traditional writing tools.
Home Decor and Accessories
Home decor brands can capitalize on the brutalist design trend by creating concrete-crafted accessories that add a rugged and industrial touch to interior spaces.
Luxury Goods and Collectibles
Luxury brands can create high-end concrete-crafted products, positioning them as items of prestige and investment-worthy pieces that can be passed down as heirlooms.
SCORE
4.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 83%
Activity 45%
Freshness 9%