The BMW Concept M8 Gran Coupe was recently unveiled at the 2018 Geneva Motor Show and it seems to further contribute to the show's overall theme of high-concept sedans with coupe profiles. BMW is no stranger to remixing car combinations and the Concept M8 Gran Coupe is another perfect example of this. Presented as the four-door version of the upcoming BMW 8 Series, the vehicle takes design cues from the sportier Gran Turismos and combines them with the utility of a Coupe. While it is being presented as a concept car, BMW is showcasing the vehicle as a presentation of where the upcoming 8 series will go.
The BMW Concept M8 Gran Coupe features a muscular profile, with a wideswept body to accommodate the extra pair of doors. Larger air intakes, flared fenders, broad shoulders and a carbon fiber roof, scream that sportiness of this vehicle and indicate the direction BMW seems to be taking in it 8 series designs. Internal specs have yet to be announced, but based on the body it would be safe to assume that this vehicle carries powerful performance.
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Key Themes Behind This Trend
- High-concept Sedans
- Disruptive innovation opportunity: Create sedans with coupe profiles that appeal to consumers looking for a sleek and sporty design.
- Remixed Car Combinations
- Disruptive innovation opportunity: Experiment with combining different car styles, such as Gran Turismos and Coupes, to create unique and appealing vehicles.
- Muscular Design
- Disruptive innovation opportunity: Develop cars with muscular profiles, larger air intakes, and flared fenders to cater to consumers seeking a bold and aggressive look.
Where This Applies
- Automotive
- Disruptive innovation opportunity: Redesign sedans and coupes to incorporate high-concept features, offering consumers a fresh and enticing driving experience.
- Luxury Vehicles
- Disruptive innovation opportunity: Integrate muscular and sporty design elements into luxury vehicles, attracting affluent customers looking for both style and performance.
- Carbon Fiber Manufacturing
- Disruptive innovation opportunity: Improve manufacturing processes and materials for carbon fiber roofs, offering car manufacturers an opportunity to reduce weight and enhance performance.
