It's finally here: an emotionally supportive concept candle and the perfect pen holder (once it's wilted all the way down!)
The brainchild of Lisa Richmon, an essayist and writing coach, Chick Lit Candles are not only branded well, recyclable and smell yummy, they're inspirational. They also make for really cool gifts.
If you want to find out if you're a 'Picker Flicker,' 'A Girls' Girl' or 'The Overthinker,' then get yourself one of these fun concept candles which explains what each of these descriptions, among many others, need to read to feel good and chill out for a couple of minutes. There's also the added bonus of slip off labels so you can take your newfound identity with you everywhere.
What's Driving This Trend
- Concept Candles
- Creating candles with a unique concept and message, offering consumers an emotional connection to their products. This opens an opportunity for a disruptive innovation to personalized candle-making.
- Branded Wellness
- Creating a brand that promotes wellness and self-care, offering consumers an escape from the stress and chaos of everyday life. This opens an opportunity for a disruptive innovation in branded wellness products.
- Recyclable Packaging
- Creating packaging that is environmentally friendly and promotes sustainable living, offering consumers a way to make a positive impact on the environment. This opens an opportunity for a disruptive innovation in sustainable packaging solutions.
Who This Affects Most
- Home Goods
- Home goods industry can take the trend of concept candles and run with it, creating a line of emotionally supportive home products that focus on wellness and self-care.
- Personalized Products
- The personalized products industry can take advantage of the concept candle trend and create personalized candles with unique concepts and messages, offering consumers a more personalized self-care experience.
- Retail Industry
- The retail industry can benefit from the trend of recyclable packaging and create more environmentally-friendly products, offering consumers a more sustainable shopping experience.
