Some things lose their value when not paired with other things: a point which this Conaprole Tomato Sauce campaign aims to make about pasta. According to these print advertisements, cooked noodles have little meaning or appeal without that rich red paste to give them flavor.
The Key agency of Montevideo, Uruguay, composed these images featuring three table settings with three unsatisfactory suppers, prepared with ingredients that are blatantly inedible. Curly pasta has been swapped with wire coils, bow-tie noodles have become little looped ribbons and spaghetti has been reduce to yarn. I'm sure that you would agree that none look remotely appetizing. Flanked with a dry glass and an empty salt shaker, the unsavory meals of the Conaprole Tomato Sauce campaign reveal how tasteless Italian cuisine would be without the piquant vegetable marinara.