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Plastic Alternative Supermarket Bags

SuperValu Has Unveiled New Compostable Shopping Bags

— August 16, 2019 — Eco
The increasing disdain for single-use plastic products amongst consumers and the need for more corporate accountability is seeing brands respond with new initiatives like these compostable shopping bags from SuperValu. The supermarket has announced that starting September 9 shoppers will be able to purchase bags that are 100% compostable and reusable in a bid to eliminate plastic varieties from circulation. This initiative will eliminate 2.5 million bags from the market, while the compostable bags can be reused over and over before being recycled where they will break down in just 90 days.

Managing Director of SuperValu Martin Kelleher spoke on the new compostable shopping bags saying, "We are delighted to be the first Irish supermarket to introduce 100% reusable compostable bags in-store and will continue to explore ways of reducing plastic in innovative ways, making sure we meet our pledge to make 100% of our own brand and fresh fruit and vegetable packaging recyclable, reusable or compostable by 2025.”
Trend Themes
1. Compostable Shopping Bags - The trend of replacing single-use plastic bags with compostable and reusable alternatives creates opportunities for companies to innovate on sustainable packaging solutions.
2. Corporate Accountability - The growing pressure on companies to be more environmentally responsible provides opportunities for businesses to differentiate by implementing sustainable practices and initiatives.
3. Circular Economy - The shift towards a circular economy, where waste is minimized and resources are reused, creates opportunities for businesses to develop sustainable product life cycles and supply chains.
Industry Implications
1. Retail - Retailers can capitalize on consumer demand for environmentally-friendly alternatives by introducing sustainable packaging solutions and reducing their plastic usage.
2. Packaging - As consumers become more conscious of the environmental impact of packaging, companies in the packaging industry can innovate by developing sustainable alternatives and promoting circular economy practices.
3. Waste Management - With the increasing emphasis on sustainable resource use and waste reduction, waste management companies can innovate by developing more efficient and environmentally-friendly waste disposal solutions.
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