Feminist Colouring Books

This Activity Book Celebrates the Complex Lives of Women

‘Coloring Her’ is an adult coloring book that celebrates the complex lives of women. Throughout their lives, women perform a wide variety of roles. This coloring book explores each of these roles in a fun and creative way.

Coloring Her is a mix-and-match coloring book that allows users to create the ultimate heroine. The book is split into three segments that users can flip back and forth to change the look of each drawing. Each illustration celebrates the complex lives of women in mythical and modern ways. For example, users can give their heroine the face of Frida Kahlo and the body of mermaid. The book was designed by artists Iris Glaser and Katrin Leblond to let women explore a wide variety of feminist inspirations.

The coloring book provides a unique way to celebrate the many roles that women play throughout their lives.

Adult Coloring Books
The growing popularity of adult coloring books presents an opportunity for creative and customizable experiences that cater to specific target audiences.
Empowering Women
The increasing demand for products that empower and celebrate women creates opportunities for innovative and inclusive offerings.
Mix-and-match Experiences
The trend towards mix-and-match experiences allows users to customize and personalize their products, providing a unique and engaging user experience.

Sectors Adopting This

Art and Design
Art and design industries can capitalize on the popularity of adult coloring books to create innovative, inclusive, and empowering products.
Publishing
The publishing industry has the opportunity to create diverse and inspiring content that celebrates women's lives in mythical and modern ways.
Fashion and Beauty
The fashion and beauty industry can explore mix-and-match experiences to offer customizable products that allow women to express their individuality and diverse inspirations.
SCORE
4.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 66%
Activity 51%
Freshness 8%

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