Bobbie is a new direct-to-consumer baby brand that's sharing a companion formula for babies that considers the needs of the modern, health-conscious parent. The mixed-feeding solution helps to address the fact that a high percentage of mothers complement breast milk or food with formula and do not want to feel guilty for choosing a product with low-quality ingredients. Bobbie's companion baby formula is all-natural and made from real, grass-fed milk.
According to Greg McAdoo, General Partner at Bolt and lead investor in Bobbie, "A new generation of parents is being more conscious about what is in the foods they consume themselves - an awareness that is further extended to what their children are eating." Survey insights suggest that moms today are looking for fewer ingredients, especially formulas that are made without artificial ingredients, GMOs, and syrups.