The Commonwealth Brewing Co. is based in Virginia, USA and works out of a converted fire station – a creative environment that also translates into the company's branding ideas.
The company enlisted the creative agency Thirst to create the imagery for its beer cans. The agency decided to take a simple yet creative approach by mixing various oils, vinegars and inks on a plate and then taking photos of their creations. The images are meant to reflect the flavors of the beer they are representing. The Imperial Chocolate Stout, for example, features a dark background with golden and orange hues swirling together.
The Commonwealth Brewing Co. has managed to create branding that is highly distinct from what its competitors offer.
Why This Trend Is Growing
- Imagery-driven Branding
- Using experiential imagery on product packaging to create a distinct brand identity.
- Creative Collaborations
- Partnering with creative agencies to develop unique and visually appealing branding concepts.
- Flavor Visualization
- Using visual representations to reflect the flavors and characteristics of products.
Industries Being Reshaped
- Craft Beer Industry
- Craft breweries utilizing unique branding strategies to stand out in a competitive market.
- Creative Agency Industry
- Creative agencies offering innovative design solutions to help their clients differentiate their brands.
- Food and Beverage Industry
- Companies incorporating visual elements into their packaging to enhance consumer experience and appeal.
