The Commonwealth Brewing Co. is based in Virginia, USA and works out of a converted fire station – a creative environment that also translates into the company's branding ideas.
The company enlisted the creative agency Thirst to create the imagery for its beer cans. The agency decided to take a simple yet creative approach by mixing various oils, vinegars and inks on a plate and then taking photos of their creations. The images are meant to reflect the flavors of the beer they are representing. The Imperial Chocolate Stout, for example, features a dark background with golden and orange hues swirling together.
The Commonwealth Brewing Co. has managed to create branding that is highly distinct from what its competitors offer.
Ink Imagery Beer Cans
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