The 'Commitment Rings' by Cornetto, an ice cream company, prevent your partner from watching TV series that you've planned to watch as a couple when you're not around.
The rings work by using Near Field Communication technology, or NFC, which connects to an app that allows shows to be unlocked only when you two are in the same room. When the app senses that you and your partner aren't nearby, it make the programs that you've registered to watch together inaccessible. The Commitment Rings work with popular streaming services such as Netflix, Hulu, Amazon and more. The commercial for the rings shows couples fight over the other carrying on in a series without them, which the company refers to as "the worst kind of cheating."
Why This Trend Is Growing
- Relationship-based Wearable Tech
- Technology that promotes and supports relationships between partners with a focus on shared experiences and activities.
- Nfc-enabled Devices
- The use of NFC-enabled devices to provide exclusive or conditional access to digital content for individuals and groups.
- App-controlled Access
- The use of centrally controlled apps to regulate access to shared or proprietary content, services, and devices.
Industries Being Reshaped
- Streaming Services
- Companies that provide digital content streaming services, such as Netflix, Hulu, Amazon Prime, and others, that are likely to experiment with new methods of promoting shared experiences among users.
- Wearable Technology
- Companies that focus on developing wearable devices and apps that promote social connection and shared experiences, such as fitness trackers, communication devices, and entertainment devices.
- Confectionery Products
- Companies that create and sell confectionery products, such as candy or ice cream, that may experiment with marketing campaigns or product technologies that focus on promoting shared experiences among their customers.
