The COMME des GARÇONS PLAY x Converse Chuck 70 is Playful
Michael Hemsworth — April 2, 2020 — Fashion
References: shop.doverstreetmarket & highsnobiety
The COMME des GARÇONS PLAY x Converse Chuck 70 sneakers are the latest collaboration between the two brands that aim to offer consumers a number of springtime-ready sneakers that are playful, vibrant and fun.
The sneakers come in high-tops and low-tops as well as three color options including green, blue and pink, which help to give the shoes an instantly recognizable aesthetic. Each of the styles are finished with the CDG PLAY heart logo on the side, while the high-top styles are further accented with the Converse All-Star logo on the interior ankle section.
The COMME des GARÇONS PLAY x Converse Chuck 70 sneakers are priced at $150 per pair and will be formally available starting April 2 from the Dover Street Market as well as select COMME des GARÇONS stores.
The sneakers come in high-tops and low-tops as well as three color options including green, blue and pink, which help to give the shoes an instantly recognizable aesthetic. Each of the styles are finished with the CDG PLAY heart logo on the side, while the high-top styles are further accented with the Converse All-Star logo on the interior ankle section.
The COMME des GARÇONS PLAY x Converse Chuck 70 sneakers are priced at $150 per pair and will be formally available starting April 2 from the Dover Street Market as well as select COMME des GARÇONS stores.
Trend Themes
1. Collaboration Sneakers - Disruptive innovation opportunity: Brands can collaborate to create unique and limited edition sneakers that appeal to consumers looking for exclusive and collectible footwear.
2. Vibrant Colorways - Disruptive innovation opportunity: Sneaker brands can experiment with bold and vibrant color options to cater to consumers seeking playful and eye-catching footwear designs.
3. Branded Logos - Disruptive innovation opportunity: Incorporating brand logos on sneakers can create a sense of exclusivity and identity, enticing consumers who value brand recognition and authenticity.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Retailers can leverage collaboration sneakers to create buzz, exclusivity, and drive sales through limited edition drops.
2. Footwear Manufacturing - Disruptive innovation opportunity: Sneaker manufacturers can showcase their production capabilities by partnering with renowned brands to produce unique and aesthetically appealing footwear.
3. Streetwear Fashion - Disruptive innovation opportunity: Streetwear fashion brands can tap into the growing demand for vibrant and trendy sneakers among fashion-forward consumers.
5.4
Score
Popularity
Activity
Freshness
