Skate fashion imprint Stüssy releases another collaboration alongside Converse spotlighting the new Chuck 70 Hi sneaker model for the season. The classic shape takes on a summery design update, complete with a black colorway throughout the silhouette.
It sits on top of a crisp white midsole foundation for a touch of tonal contrast and it also has a black strikethrough line as well. The sneaker boasts co-branding details as a nod to both contributing efforts, with the classic star referencing Converse and the crown emblem that is true to Stüssy. Notably, with a closer look at the shoe, the star logo has white embroidery on the lateral side and the medial wall has the One Star logo that is flipped.
Image Credit: @sneakertigger
Why This Trend Is Growing
- Monochrome Sneaker Trend
- The popularity of black and white color schemes for sneakers is growing, creating opportunities for companies to experiment with unique design updates.
- High-cut Sneaker Trend
- High-cut sneaker models are becoming increasingly popular in modern streetwear fashion, opening doors for brands to create elevated designs.
- Branded Collaboration Trend
- Collaborations between established fashion brands are continuing to gain traction, providing opportunities for companies to leverage their combined brand recognition for increased sales.
Industries Being Reshaped
- Fashion Retail
- The fashion retail industry can stay current with monochrome sneaker and high-cut sneaker trends, as well as leverage branded collaborations for potential collaborations of their own.
- Streetwear Apparel
- Streetwear apparel companies can take advantage of the popularity of high-cut and monochrome sneakers to release their own pieces that match current market trends.
- Athletic Footwear
- Athletic footwear brands can incorporate the monochrome color scheme trend into their own sneakers, and look to collaborate with streetwear fashion brands for market appeal.
