At comic book store Tokyo's Tokyo in (you guessed it) Tokyo, merchandise is displayed on comic book frame shelves. Drawing inspiration from the very product it sells, these shelves are made from layered plywood that look like pages. Insets are made on the top of each unit that are shaped like comic book frames.
The displays really bring the store's merchandise to life. Each object appears to be part of a giant pop-up comic book. The effect is really cool and adds to the comic book shopping experience, which helps Tokyo's Tokyo stand out from its competitors.
Nowadays, it is not only about what you are selling, but also about how you sell it. People are not only buying a comic book; they are buying an experience. The comic book frame shelves in Tokyo's Tokyo are a prime example of abiding by this modern retail rule.